#65 – BMK Quick Takes: Goals Aren’t Dreams — They’re Math

Описание: In this BMK Quick Takes episode, Josh Peterson breaks down one of the most common and dangerous mistakes MSP owners make: confusing goals with dreams.

Using a real conversation with a first-time MSP founder, Josh explains why purpose must come first, why vague ambition is a form of self-protection, and why every real goal must eventually turn into math. Revenue targets, close rates, proposal volume, prospecting activity—if you can’t break your goal down into numbers that shape your daily behavior, it isn’t a goal at all.

This episode walks through how SMART objectives actually work in practice, how to reverse-engineer a five-year vision into monthly and daily actions, and why selling, prospecting, and discipline can’t be postponed “until later.”

If you’re an MSP owner, new founder, or executive thinking about growth, this Quick Take will challenge you to stop hiding behind intention and start committing to outcomes.

👉 Learn more about the BMK Vision Operating System:
https://beringmckinley.com/vision

🔔 Subscribe on YouTube:
   / @beringmckinleyvision  

⸻

About the Host

Josh Peterson is the CEO of Bering McKinley and host of the BMK Vision Podcast. Josh works with MSP owners across the U.S. to help them clarify vision, build executable plans, and turn strategy into repeatable operating discipline.

⸻