What Is The Difference Between A Licensor And Licensee?
Автор: Business In Sports
Загружено: 2025-12-23
Просмотров: 8
Описание:
Understanding the fundamental roles in a licensing agreement is crucial for anyone involved in intellectual property, especially in the sports business. This video breaks down the distinct positions of a licensor and a licensee, clarifying who does what and why it matters.
In this video, you'll learn:
► The precise definition and responsibilities of a licensor.
► The exact definition and rights of a licensee.
► How these two parties interact within a licensing agreement.
► Key differences that impact intellectual property utilization and revenue.
► Why distinguishing these roles is essential for successful business partnerships.
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