Gross rating point
Автор: Audiopedia
Загружено: 2014-09-30
Просмотров: 12471
Описание:
Gross rating point (GRP) is a term used in advertising to measure the size of an advertising campaign or by a specific media or schedule. It does not measure the size of the audience reached. Rather, GRPs quantify impressions as a percentage of the target population, and this percentage may thus be greater than, or in fact much greater than, 100. Target rating points express the same concept, but with regard to a more narrowly defined target audience.
GRPs are used predominantly as a measure of media with high potential exposures or impressions.
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