Cost per minute is a useless metric

Описание: Cost per minute is how everyone buys Voice AI, but it should never be used in isolation.
In this video I break down six reasons it is broken, including a real horror story: a vendor who hit 3 cents per minute all-in and still made every party in the deal lose money.

You'll learn why the cheapest system on paper can be the most expensive one you can buy, how per-minute pricing quietly rewards bad engineering and punishes good architecture, and the cost category most quotes just leave out — up to 70% of what you actually pay.

At the end: the 7 metrics to measure instead, plus the exact contract terms to demand (CSAT floors, cost per resolution, separate SLAs) if you're negotiating with a Voice AI vendor right now.

⏱ CHAPTERS
0:00 Why cost per minute is useless
0:57 #1 It ignores success rate ($0.01 vs $0.09 per minute)
1:57 #2 Wasted conversation — LLMs love yapping
2:17 #3 The 3¢ horror story (easily manipulated)
3:58 #4 It punishes better engineering
4:41 #5 The math is wrong — cost isn't flat
5:14 #6 The missing 70%: telephony
5:53 The incremental billing trap (1 s talked = 60 s billed)
6:16 What to measure instead — 7 metrics
7:36 The enterprise contract playbook
8:30 Final advice

📞 Building or buying Voice AI for your company? Book a free consultation: https://calloptima.com

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