Loyalty Talks Episode 4 - Master class on segmentation and P&L with Eric Lebailly - Sept20
Автор: THE 3rd YEAR! An Entrepreneurial Journey
Загружено: 2020-10-05
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This 4th episode of "Loyalty Talks" is with Eric Lebailly, Loyalty, CRM and Data consultant.
He has an extensive experience in loyalty for almost 30 years in corporate and including 15 years as consultant around the world.
In this episode he teaches us how to make a P&L for a new loyalty program but also when a company wants to revamp an old program. The second part of the video is all about segmentation. He tells us about the 3 kind of segmentations that we can create in order to create more customized offers, increase engagement from members and so create additional sales.
in 45mn you will learn more than few years of experience. So, I really recommend you watch until the end.
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