How Cynthia Rowley CEO 2x Revenue with Direct-to-Consumer Strategy | Allie Egan
Автор: Jerome Dwight
Загружено: 2025-12-09
Просмотров: 722
Описание:
Allie Egan, former CEO of Cynthia Rowley and now Founder of Veracity, shares how she helped transform a legacy fashion brand by rethinking its entire business model.
When she joined, the wholesale system was draining margins, slowing decisions, and keeping the brand disconnected from the very people buying their products.
Instead of accepting the old model, she rebuilt the engine—using technology and a DTC approach to take back control of distribution.
By moving the brand onto Shopify, owning the customer relationship, unlocking real-time data, and restructuring retail partnerships, she doubled revenue and proved a lesson every business owner eventually learns:
Technology doesn’t magically fix your industry—
it reveals what’s broken and gives you the tools to rebuild it.
And the companies that move first?
They’re the ones who win.
Where in your business is the old model holding you back?
Follow @jeromedwightx on YouTube for more business lessons!
#AllieEgan #CynthiaRowley #Veracity #DTC #Ecommerce #RetailStrategy #FounderJourney #BusinessGrowth #TechTransformation #Innovation #ChallengerMindset #ChallengerX
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