Insights from TradeMark Africa's Njoki Mungai on youth, trade and digital opportunities
Автор: TradeMark Africa
Загружено: 2025-04-21
Просмотров: 214
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What does it take to unlock Africa’s youth potential in an era where digital has immense potential? In this inspiring talk from Kigali, Njoki Mungai, Senior Director at TradeMark Africa, shares how digital innovation, inclusive policy, and tailored support are shaping the future of trade for Africa’s mobile-first generation. From the iSOKO platform connecting women traders in East Africa, to digital-based training and gender-sensitive infrastructure, TradeMark Africa is pioneering solutions that empower youth across urban and rural areas. But as Njoki reminds us, real transformation goes beyond technology—it is about listening, inclusion, and systemic change.
Watch to learn how digital tools, regulatory reform, and intentional youth engagement can create dignified livelihoods and a more connected African economy.
#ATDF24 #AfricaTradeDevelopementForum #DigitalTradePotential #YouthEmpowerment #InclusiveTrade #ISOKO #WomenInTrade #DigitalInnovation #MobileFirstGeneration
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