Startup to Pitch Champion: How Reekon Tools has Grown Sustainably

Описание: Building a profitable hardware brand without venture capital requires strategic thinking, authentic relationships, and unwavering focus on cash flow management. In this episode of B2B Breakthrough, host Ciara Cristo chats with Christian Reed (  / christianrreed  , founder of Reekon Tools (https://support.reekon.tools/hc/en-us), fresh off his big win at Co Create Pitch.

Christian shares how he scaled from a $1.2 million Kickstarter campaign to a sustainable 15-person operation, all while maintaining profitability and developing innovative digital measuring tools that are revolutionizing construction and home improvement. Learn how strategic supplier relationships, disciplined growth, and community-driven product development through Kickstarter have enabled Reekon Tools to thrive without traditional VC funding.

Tune in to learn:
(00:00) From Side Project to $1.2M Kickstarter Success
(07:34) Kickstarter's Hidden Power: Building a Community of Champions
(13:03) Strategic Team Expansion and Scaling with Intention
(16:23) Axio AI Sourcing Advertisement
(19:43) Factory Relationships and Manufacturing Infrastructure
(29:33) Cash Flow Over Revenue: The Most Critical Metric
(35:05) Pitching Advice: Lead With Passion

Check out our three most downloaded episodes:
How to Nail Your Next Pitch: Insights from Power to Pitch's Kat Weaver (https://b2b-breakthrough-podcast.cast...)
The Marmals Method: How to Sell Toys, Test Ideas & Thrive on the Convention Circuit
(https://b2b-breakthrough-podcast.cast...)
Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri
(https://b2b-breakthrough-podcast.cast...)

Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

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