Vic Gigliotti: From Sleeping in the Warehouse to Building a Global Fitness Empire

Описание: What does it take to turn a pair of scissors and an idea into a global activewear brand?

In this episode of Never Not Building, Andrew Raso sits down with Vic Gigliotti, founder and CEO of Muscle Republic — the Australian fitness label built on heart, hustle, and community.

From hitting rock bottom and sleeping in his warehouse, to building one of the country’s most-loved activewear brands, Vic shares the raw truth behind entrepreneurship — the setbacks, the breakthroughs, and the relentless mindset that kept him moving.

If you’re building a brand, leading a team, or chasing your own comeback story, this episode is a must-watch.

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Timestamps:
00:25 Introducing Vic Gigliotti of Muscle Republic
01:24 The accidental start: from chicken shops to cutting sleeves off tees
03:50 Rock bottom, rebuilding, and the bodybuilding comp that changed everything
06:46 The dog that gave him purpose — and sparked a movement
08:23 Where “Muscle Republic” came from
10:18 Bodybuilding vs Business: which one’s harder?
13:52 Early wins and the grind of building one customer at a time
18:50 The power of handwritten notes, guerrilla marketing, and real connection
21:09 Living in his warehouse and refusing to quit
25:30 Finding momentum during COVID — and selling out in 18 minutes
30:19 Scaling a brand with meaning (and the power of “real muscle is heart”)
33:30 Why community and culture always come first
39:17 How Vic leads today — and how the brand gives back
43:09 Letting go of ego, staying grounded, and bringing God into the business
46:56 Why money isn’t the end goal — and what giving back looks like
50:40 What’s next for Muscle Republic
53:50 Advice for anyone starting a brand right now
58:15 The year he lost $389K — and what happened next
1:00:45 “I had a dog, no money, and a dream” — rebuilding from the ground up

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