The 3C Framework: How to Start a Restaurant Without Going Broke - Shi Liang Explained | EP 365

Описание: In this raw and tactical second half with Shi Liang, the former Navy officer and Legendary Fisherman founder drops the uncomfortable truth most F&B owners won't admit: the Singapore food market is brutally oversaturated, with 50% of mall space now dedicated to food when it used to be just 20% and while media reports 3,000 closures, another 3,000 new ones keep opening in a vicious cycle. He breaks down why rent isn't actually the problem (your business just didn't perform as planned), reveals his "3C Framework" for entering F&B without getting destroyed (starting with Clarity, knowing your why, your timeline, and your worst-case exit plan), and gets brutally honest about the discipline traps that kill entrepreneurs: sacrificing sleep, neglecting family time with kids who won't need you forever, and forgetting that health isn't optional when you're the only one making decisions. The conversation shifts deep when he explains why he's now coaching the next generation of entrepreneurs, not for profit, but for legacy, because he's watched too many capable, hardworking people stay trapped in corporate burnout for 10+ years, too afraid to take the leap despite having what it takes. His final answer hits different: if you lose everything and only have $88 left, your reputation and relationships are your real currency, if people still trust you when you're broke, that's the true measure of success as a business owner.

This episode is brought to you by The Golden Nuggets Podcast.

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