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Insight: Consumer Activism and Brand Blunders - Part I
Автор: TRT World
Загружено: 2017-03-07
Просмотров: 1710
Описание:
The battle between brands and their customers.
Social media sites like Twitter and Facebook have empowered the consumer to the extent that likes or dislikes can now force change in the company boardroom.
So are the major companies now too frightened of customer powers? Should they just keep calm and carry on? Insight examines Consumer Activism and the impact when big brands get it wrong
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