Session-5_Marketing Management _STP Modern Marketing's Code (Segmentation, Targeting & Positioning)
Автор: Bits and Pieces
Загружено: 2026-01-31
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In this video, we explain the Principles of Market Segmentation, Targeting, and Positioning (STP) in a clear and practical way for marketing and management students. You’ll learn how businesses divide large markets into meaningful customer groups using geographic, demographic, psychographic, and behavioral segmentation, supported by real-world examples such as Starbucks and Rolex.
The video also covers the key criteria for evaluating market segments, including measurability, substantiality, and accessibility, helping you understand how companies decide which segments are worth targeting. We then walk through the process of building a strong value proposition by identifying customer pain points and defining unique selling points (USPs).
Finally, we explore different positioning strategies, such as emotional positioning, benefit-based positioning, and competitor-focused approaches, showing how brands create a distinct and memorable identity in the minds of consumers.
📘 Perfect for BBA, MBA, and marketing learners
🎯 Helpful for exams, case studies, and real-world marketing strategy
👍 Like, share, and subscribe for more simplified marketing concepts
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