"Free Delivery" is Killing Your Profits
Автор: Manhattan Associates
Загружено: 2026-01-07
Просмотров: 38
Описание:
Is "free and fast" delivery secretly bankrupting your business?
You offer it because you HAVE to, but every "free" shipment is a direct hit to your margins. The last mile isn't just a delivery anymore—it's the battleground where your brand's reputation is won or lost. One late package, one damaged item, and your customer is gone forever.
So how do you survive when customer expectations are soaring and costs are out of control?
We brought in the heavy hitters to expose the truth. A top logistics professor from Georgia Tech and two 25+ year transportation veterans pull back the curtain on the real, brutal economics of the last mile. They reveal why your old strategies are a recipe for failure and what you MUST do to stay profitable.
It's time to stop guessing and start winning the last mile. Watch now before your competition does.
(0:00) Introduction: Meet the Last-Mile Experts
(0:38) What is the "Last Mile," Really?
(5:38) The #1 Challenge: Soaring Customer Expectations
(8:20) The Unseen Engine: Technology's Critical Role
(13:08) Urban Warfare: Battling Congestion & Density
(15:39) The "Free Delivery" Lie: Who Really Pays?
(21:14) Solutions & Strategies: How to Win the Last Mile
(29:32) The Human Element: Workforce, Gig Economy & Brand Risk
(32:20) Final Thoughts & Wrap-Up
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/ @manhattanassociates
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