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The Impact Score
Автор: keepleftprcomms
Загружено: 2016-07-03
Просмотров: 564
Описание:
At the end of 2014, Keep Left developed a bespoke evaluation tool called the Impact Score that allows us to evaluate and measure the real value or ‘impact’ of earned media coverage against a client’s business objectives. The Impact Score was developed In consultation with a research company and was the first step in us becoming a data-driven agency. We want to be able to value the impact of what we do with numbers, not just sentiment.
www.keepleft.com.au
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