Google Ads Bidding Strategy For New Campaigns - My Bidding Process in Google AdWords

Описание: If you are looking for a Google Ads Bid Strategy for new campaigns, this is the video for you. I will cover how I set-up my bids when I create new campaigns in Google AdWords because your bidding strategy is so important in order to drive the most conversions at the lowest cost.

Generally, I will start with the Manual CPC bid strategy and enable Enhanced CPC. In order to use the bidding strategy in Google Ads that I do, you will need to set-up conversion tracking properly. When I start my campaign, I will use the Google Keyword Planner to help me understand more about what advertisers are currently bidding on for the keywords I will be targeting. That will help you get an estimate so you can understand exactly how much you will need to bid for your advertisements to show at all.

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Once I select my keywords, I will create my search campaign. I start with Manual Enhanced CPC so I can control the bids and also allow Google Ads to help me drive additional conversions. Ultimately, I want to use the Target CPA and Target ROAS bid strategies, but you need to accumulate conversion data from your campaigns first.

There are several different google ads bidding strategies where you can control your bid price. Some popular best practices include using Max CPC bids to control your costs, and improving your quality score so you can improve your Ad Rank without having to spend more money. You can also use bid adjustments in Google AdWords.

One thing you might see is your Google Ads Bid Strategy as learning, which will happen when you first set it up. If you are wondering how to bid on keywords in Google AdWords, it is very easy as you can either set Ad Group level bids, or you can set Keyword level bids. All you need to do is click on the bid in your Google Ads campaign and increase it up or down.

What is Enhanced CPC Bidding in Google Ads? Enhanced CPC means Enhanced Cost-Per-Click bidding. Google Ads will adjust your bids up or down for keywords that are more likely or less likely to drive conversions. If you are not bidding high enough to enter the ad auction, and Google Ads determines that a keyword might drive a conversion, they will increase your bid to help drive a conversion for a specific search term.

My Bid Strategy Process for New Campaigns:

1. Use the Google Keyword Planner to find what other advertisers are bidding for the same keywords.

2. Set-up campaigns and conversion tracking. Target Modified Broad Match and Exact Match keywords. Bid higher on Exact Match keywords.

3. Use the Manual CPC Bidding Strategy with Enhanced CPC

4. Switch to Target CPA or Target ROAS once the campaign gets more conversion data.