Why Jockey's Growth Shows Digitally Native Brands Don't Own D2C

Описание: The D2C phenomena has changed the game for all brands. And when we say “D2C” we’re not talking about the digitally native brands like Warby Parker, Casper, and Glossier that we commonly refer to as such, we mean the approach of going direct-to-consumer. This approach is partly fueled by the aforementioned brands who started in this manner online, but it is also fueled by three key shifts occurring in the industry, leading to rapid growth (or lack thereof) for many brands, both digitally native and traditional brands alike. Join this session to hear about the three shifts that Jockey leveraged for change to drive digital growth in a 100+ year old enterprise brand.