Copywriting Secrets from the Marshalls/TJ Maxx Creative Director

Описание: The title of this episode should really be “copywriting secrets from my best friend” … who just happens to be the creative director at one o the country’s (if not the world’s!) most iconic retail brands.

On this episode of the Build Your Copywriting Business podcast, we are SO lucky that Melody was generous enough to share her time and decades of insights from working as a creative at Marshalls and TJ Maxx.

She shares how she went from freelancer to group creative director leading a team of 18 copywriters, designers, creative directors, fashion editors, and more.

If you’ve ever wanted to get your foot in the door at an iconic brand or wonder what marketing execs look for when hiring (surprise: you do NOT need to niche!), take a listen.
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Chapters:

00:00 Introduction
02:00 Melody’s career journey
04:37 Why copy + design must collaborate
07:16 How she manages creative ideas
09:18 Inside her role at Marshalls
10:25 Why tone of voice matters
12:03 Bringing brand expression to life
15:14 “Marketing the marketing” explained
16:54 Skills today’s copywriters need
19:03 Know your strengths and team
19:53 Advice for new copywriters
25:31 What Melody seeks in hires
27:33 How she evaluates conceptual thinking
28:51 Show your strategy in portfolios
30:18 Kate’s portfolio experience
31:44 Benefits of contract-to-hire
33:32 Why reaching out matters
34:58 How she reviews portfolios
36:52 Nicki’s TJ Maxx interview story
38:16 A copywriter’s inside perspective
44:44 Wrap-up