Business Strategy - Q&A with Herdjie Zhou

Описание: During this interview, we talk to Herdjie Zhou from Lucky Kat Studios. He shares important insights from their business strategy for Nom Cat and Beat Street, and how they marketed and monetized their mobile games. He gives tips on how to use current hypes, and working with online algorithms.

Lucky Kat is an award winning mobile-first pixel art game studios, known for games like Nom Cat, Grumpy Cat's Worst Game Ever, and Beat Street. Their mission is to deliver fun game experiences, with a pop-culture twist.

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00:07 - Introduction Herdjie Zhou
00:45 - Virality of Nom Cat
02:53 - Signing contracts for cats
04:40 - Creating an internet hype
06:19 - Creating Nom Cat
07:47 - Monetizing your game at launch
09:48 - Monetizing your game later on
10:38 - Researching app store algorithms
11:43 - Working with premium partners
12:57 - Using current hypes
14:46 - Use innovations to your advantage
18:09 - At the right place and time
20:19 - Universal mobile strategies
21:04 - Multiplayer's affect on virality
21:31 - Lucky Kat's core audience
23:53 - Doing trials with different audiences
25:23 - How to present ads
26:48 - The highest lifetime value
27:47 - Promotion by Soulja Boy
29:19 - Thanks for watching!

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Find Lucky Kat at: https://www.lucky-kat.com/

Thanks for watching!