From Strategy to Execution: Putting B2B Digital Transformation into Action

Описание: From Strategy to Execution: Putting B2B Digital Transformation into Action #b2b #b2becommerce #ecommerce #b2bstrategy #b2bgrowth

Learn more about this episode here: https://tinyurl.com/29ts3t4f

How can B2B organizations turn digital transformation from concept into measurable results? In this episode, guest host Brendan Cameron is joined by Sarah Falcon, SVP of Global Marketing for B2B eCommerce Association. They break down strategies for aligning ecommerce, marketing, and operations to leveraging AI, and connecting with industry communities to drive growth and measurable business results in today’s digital landscape.

Shoptoberfest Insights to B2B Ecommerce Growth Blog: https://www.americaneagle.com/insight...

Connect with:
Tim Ahlenius:   / timahlenius  
Brendan Cameron:   / brendan-cameron  
Sarah Falcon:   / sarahfalcon  

Lessons for Tomorrow: https://www.americaneagle.com/studios...
Twitter:   / lessonsfortmrw  
Instagram:   / lessonsfortmrw_  
Facebook:   / lessonsfortomorrowpodcast  

Resources:
B2B eCommerce Association's Website: https://www.b2bea.org/

Captions/ Transcript are auto-generated might not be 100% accurate *

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Video Chapters:
0:00 - Intro
4:38 - Why Unified Digital Execution Is So Hard
10:45 - Turning Insight into Organizational Action  
18:10 - Connecting Digital Marketing to Business Outcomes
23:03 - Rethinking Customer Acquisition in Complex Distribution Models
25:06 - Lessons from Successful B2B Strategies
30:17 - Low-Risk, High-Reward Ways to Experiment with AI
35:26 - Building Community and Knowledge: Getting Connected with B2BEA
37:25 - Outro

About:
The Lessons for Tomorrow podcast is centered around conversations between industry experts sharing insights from the past, to apply in the present, to achieve success in the future. This podcast is the "motivational poster" in your ear; each episode is centered around conversations which motivate you to tackle new initiatives at your organization. We will be talking with some of the best and brightest minds in technology and marketing and will hear from the experts themselves about their latest experiences, their most recent challenges and the road ahead. Every episode has a different story, a different answer, a different approach.

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