Content orchestration: How to tailor content for diverse scenarios
Автор: Content Strategy Seattle
Загружено: 2024-09-26
Просмотров: 221
Описание:
Content orchestration is an emerging capability within content operations that defines which content elements should be offered to address various scenarios. It provides a sophisticated tool for tailoring content.
Join us for a presentation from Michael Andrews on content orchestration. Learn about this developing practice and how to use it to decide what content to assemble and deliver to customers. Michael will cover:
What orchestration is, and how it differs from other forms of content customization
Variables that influence whether the content matches the context
Comparison of orchestration to journey mapping and service blueprinting
Tools and systems that enable orchestration
How to make orchestration decisions
About our speaker
Michael Andrews is an independent content architect and consultant. He's worked in UX and content strategy for 25 years and is a regular speaker at conferences and meetups, including previous Content Strategy Seattle meetups.
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