Agency Pricing That Makes Customers Happy | Office Hours With Mike Cooch

Описание: In this Office Hours, Mike Cooch reveals the credit structure secrets that keep agency clients smiling and coming back for more. He breaks down why giving customers $97 in credits for their $97 monthly fee creates an unbeatable customer experience while protecting your margins. Mike also tackles musician marketing strategies, the tools vs systems buyer framework, and why outsourcing your attention engine might be the game-changer you need.

00:00 - Welcome to Office Hours
03:00 - Musicians hate marketing: Top features for fan engagement
10:12 - Pricing and marketing AI chat services at $97
15:02 - HighLevel Summit safety tips for Dallas
17:19 - Privacy policy challenges with phone verification
21:35 - Agency rollup valuations and strategic buyers
27:03 - Choosing "agency" vs "service" in your business name
29:34 - Adding HighLevel services without cheapening your brand
33:27 - Travel agent pricing model review
46:45 - Launching your first HighLevel sub-account offer
51:04 - Chainsaw's surf company e-commerce setup
56:07 - Meta leads vs website leads: Quality comparison
58:19 - Dustin's 40-day work streak and networking wins
1:05:18 - Outsourcing your attention engine to the Philippines
1:12:50 - Final thoughts

WHAT IS OFFICE HOURS?

Office Hours are free calls for early-stage entrepreneurs—held weekly—with no agenda other than trying to help you with any questions you have about starting or growing your business!

Click here to join our free community of thousands of entrepreneurs and register for future Office Hours calls: https://labspecial.com/office-hours

WHO IS MIKE COOCH?

Mike Cooch has founded successful, seven-figure businesses in technology services, agency services, publishing, and e-commerce (and flopped on a variety of attempts as well…keepin’ it real!).

His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row and were also nominated as the Best Places to Work in their respective cities.

He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running—go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’ and a BS in Finance from Colorado State University.

He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego.

His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact.

RESOURCES

🟢 To learn more about his thoughts on HighLevel—what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services—and get a FREE TRIAL to the software, visit: https://servicesthatscale.com/highlevel

🟢 To learn more about Mike's HUGE HighLevel bonus package, visit https://servicesthatscale.com/highlev...

🟢 To get more information on how to start a digital marketing agency using the Services That Scale strategies, visit https://servicesthatscale.com/start

🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit https://servicesthatscale.com/14services

🟢 To register for FREE Q&A calls with Mike Cooch, join our community at https://labspecial.com/office-hours

🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven figures in revenue at https://servicesthatscale.com/growfaster

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Visit https://servicesthatscale.com for strategies to scale your digital marketing agency, freelance, or consulting business quickly and profitably.

Visit https://lvrg.com to discover growth strategies for online lifestyle entrepreneurs who want more freedom, more money, and more impact.