Using Psychometrics for Strategic Decision-Making with Araz Najarian

Описание: Why do some organizations stay relevant for over a century while others disappear? The answer has nothing to do with industry or economic conditions and everything to do with how connected they stay to the outside world.

In this episode, Chris Parker welcomes Araz Najarian, partner at ELP and expert in organizational psychology and psychometrics. Araz shares insights from his years helping organizations navigate the gap between strategic intent and operational reality, revealing why customer-perceived value is the only metric that truly matters for longevity.

What You'll Learn:
Why research shows 100-year companies share specific behavioral patterns unrelated to their industries
How psychometrics help leaders understand the gap between how people actually behave vs. how we think they should
Why most strategic planning becomes a disconnected "egghead exercise" that doesn't drive execution
How to successfully organize your business to pay people well, reinvest, and fuel growth
The partnership mindset: Why Araz chose ELP over private equity during the 2008 crisis
Practical frameworks for connecting external market realities to internal capabilities

Araz Najarian is a partner at ELP with deep expertise in psychometrics and organizational development. He joined the firm during the 2008 financial crisis, choosing the entrepreneurial partnership path over traditional private sector opportunities. His work focuses on why some companies sustain success across decades while others struggle despite sound strategies, helping leaders bridge the gap between strategy and execution.

Learn more: https://ebullient.com/podcast/psychom...