Understand These 5 Customer Stages To Win With Facebook Ads In 2025

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Understand These 5 Customer Stages To Win With Facebook Ads In 2025

In this video, I map out the five customer stages that drive profitable Facebook ads in 2025, explaining awareness, consideration, evaluation, purchase, and post‑purchase so you can match creatives, offers, and optimization to intent.

I show practical frameworks for each stage, including top‑of‑funnel thumb‑stopper creatives, mid‑funnel proof assets, bottom‑funnel urgency and value hooks, and post‑purchase retention plays that lift MER and LTV.

You’ll see how to structure campaigns with Advantage+ Shopping, testing vs scaling budgets, audience signals, and creative iterations tied to stage‑specific KPIs like CTR, CPC, CVR, AOV, and repeat rate.

I include real examples of messaging, hooks, and UGC formats per stage, plus measurement tips for attribution windows, frequency control, and creative refresh cadence to consistently grow ecommerce revenue with Meta ads.


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