Scaling Smart Podcast Ep. 7 | Allison Snow on Event Tech, Data, and Modern Marketing

Описание: Welcome to Episode 7 of the Scaling Smart Podcast!

In this episode, host Billy Mitchell sits down with Allison Snow, CMO of StreamPoint. Allison shares her journey from marketing and analyst roles to leading growth in the event technology space. She explains how StreamPoint helps associations and organizations streamline event registration, housing, engagement, and data insights for large-scale events.

What you’ll learn in this episode:
Why events still command the largest share of B2B marketing budgets
How to integrate event marketing into broader sales and marketing ecosystems
The future of events with AI, personalization, and intent data
Strategies for building trust and addressing buyer objections before the first sales call

Connect with Allison Snow:
LinkedIn: scaling smart podcast, Allison Snow interview, StreamPoint Solutions, event tech trends, B2B event marketing, event registration software, data-driven marketing, Billy Mitchell podcast
Website: https://www.streampoint.com

💡 About the Scaling Smart Podcast:
The Scaling Smart Podcast highlights leaders, founders, and innovators who are building and scaling businesses in smart, creative ways. Hosted by Billy Mitchell, each episode dives deep into the stories, strategies, and lessons behind their success.

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