Design Pricing: What You're Getting Wrong

Описание: Most designers charge too little, causing financial stress, but your pricing defines your entire business. I've run my design business for over two decades, and in this video, I'm breaking down five effective pricing strategies. This guide on pricing graphic design services will help you select the best approach for your needs, ensuring you understand how to price design services for success. 💡 Pricing design work is not just about survival; it's about building a sustainable business of design.

Learn the 5 pricing strategies that actually work for graphic and web designers. I'm Mark Des Cotes, and I break down hourly rates, cost-plus pricing, competitor-based pricing, project-based pricing, and value-based pricing, revealing which method you should use at each stage of your design career. Learn why most designers charge too little, how to calculate your true hourly rate (accounting for non-billable hours), and why raising your prices won't cost you as many clients as you think. Perfect for solopreneur designers looking to build a more profitable design business and attract better clients.

Chapters
0:00 - Why Your Pricing Defines Your Business
0:16 - Introduction: Mark Des Cotes & 5 Pricing Strategies
0:33 - The Problem
1:31 - Strategy 1: Hourly Rates
3:33 - Hourly Rates: Pros & Cons
3:53 - Strategy 2: Cost-Plus Pricing
4:29 - Cost-Plus Pricing: Pros & Cons
5:24 - Strategy 3: Competitor-Based Pricing
6:50 - Competitor-Based Pricing: Pros & Cons
7:41 - Strategy 4: Project-Based Pricing
9:43 - Project-Based Pricing: Pros & Cons
10:32 - Strategy 5: Value-Based Pricing
12:13 - Practical Example: Mom-and-Pop Store vs. National Chain
12:49 - Value-Based Pricing: Pros & Cons
13:31 - Key Takeaway: Use a Mixture of All Methods
14:06 - Mark's Personal Story: From Competitor Pricing to Premium Rates
14:43 - Pricing is a Process, Not Set It and Forget It

#GraphicDesignBusiness #FreelanceDesigner #DesignBusiness #ValueBasedPricing

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