Neera- Kerala's health drink yet to tap the business opportunities
Автор: Channel I'M
Загружено: 2017-11-08
Просмотров: 13011
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http://channeliam.com Neera is a healthy drink from nature. Though it is high time to say goodbye to the colas that pose health hazards, the land of coconuts has not realized the possibilities of Neera. There are many business possibilities for this drink produced from coconuts and the related products. The Kuttiadi Coconut Producers Company in Kozhikode was launched with an aim to tap the possibilities of Neera and provide better profit to the coconut farmers. The plant has a production capacity of 10,000 liters and Neera's value-added products are also churned out here. However, marketing is the main challenge. Neera is good for diabetic patients and those who underwent chemo. Thus, hospitals would be an ideal target for marketing. Likewise, if Neera is distributed to students at least once in schools, it would be healthy for students, apart from giving a shot in the arm for the coconut farmers. There is also impressive marketing possibility among tourists. If subsidy is given to each bottle of Neera, as in the case of khadi products, the production cost can be met. There is no doubt that Neera can prevail over the soft drinks with the right marketing strategies.
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