AI Agents for Digital Marketing Agency: This Automation Will Manage Your Leads

Описание: Work with Me: https://calendly.com/folajomiballo/30min

AI Agents for Digital Marketing Agency: This Automation Will Manage Your Leads

In this video, I’m going to show you the best AI agent I’ve built for digital marketing agencies to manage leads automatically — from qualification to follow-up — using AI and automation.

One of the biggest problems inside marketing agencies isn’t getting leads.
It’s managing leads properly.
Every lead is treated the same.
High-intent leads wait too long.
Low-intent leads waste your team’s time.
And most agencies still rely on manual judgment to decide:
Who to call,


Who to follow up,


And, Who to ignore.


That’s inefficient… and expensive.
So I built an AI-powered lead qualification and multi-channel follow-up agent
designed specifically for digital marketing agencies.
Think of it as an automated sales assistant that qualifies every lead using the BANT framework — Budget, Authority, Need, and Timing — and then routes that lead to the right follow-up channel automatically.
Here’s what this AI agent does in simple terms:
It captures a lead.


It qualifies the lead using AI.


It decides if the lead is hot, mid, or cold.


And it follows up through the best channel automatically.


Let me break down exactly how this works step by step.
Everything starts with a simple public form.
When a lead fills out this form, we’re not just collecting name and email.
We’re intentionally collecting important data.
The form asks:
What are you looking to build?


What’s your budget range?


When do you want to start?


What’s your role in the company?


These questions are designed to tell us:
Can they afford the service?


Are they the decision maker?


Do they actually need the service?


Are they ready now or just browsing?
Once the form is submitted, the data is sent straight into Google Gemini AI.
Gemini is instructed to act as a lead scoring expert.
It evaluates each lead across:
Budget,


Authority,


Need,


And, Timing.


Each category is scored individually, and then the AI assigns an overall score:
Hot, Mid, or Cold.
This means your team no longer guesses who’s serious.
The AI makes that decision consistently, every single time.
After scoring, the workflow hits a routing system.
Based on whether the lead is hot, mid, or cold, the automation sends them down a specific follow-up path.
This is where agencies save a massive amount of time.
If a lead is classified as hot —
good budget, clear need, decision-maker, ready to start —
they are immediately redirected to your calendar booking link.
No back-and-forth.
No delays.
Your highest-intent leads go straight into conversations.
If a lead is scored as mid — maybe the budget is okay but timing isn’t perfect —
Gemini generates a personalized WhatsApp message summarizing their request.
The lead is redirected into a WhatsApp chat with your sales team, already pre-filled with context.
This allows for quick, informal engagement without pushing them too hard.
And for cold leads — people still researching —
the AI automatically writes a helpful, non-salesy follow-up email.
Instead of pushing a call, it sends:
resources,


templates,
Or, helpful links.


This keeps your agency top-of-mind without wasting sales time.
This single AI agent helps agencies:
Respond instantly to every lead,


Stop wasting time on low-quality prospects,


Focus sales calls on high-intent opportunities,
And, Improve conversion rates without hiring more staff.


And the best part?
It works 24/7.
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