The Nine-Point Marketing Plan - Why Most People Skip Steps (and Pay for It Later)

Описание: Confusion feels like motion. Clarity creates progress.

Most marketing problems don’t start with bad messaging.
They start with skipped thinking.
In this Facebook live session, we walk through the Nine-Point Marketing Plan as it was intended to be used — not as a checklist, tool stack, or funnel template, but as a thinking framework that helps prevent expensive mistakes.
This training covers:
What the Nine-Point Marketing Plan actually is (and why it exists)
What it is not (and how it’s commonly misused)
Why skipping steps feels faster — and usually costs more later
How scripts, AI copy-paste, and “funnels hacks” fail without clarity
Where audience, offers, and channels fit before automation
This is orientation-level training.
No tech demos.
No tactics.
No hacks.
Just clear thinking about how marketing systems are meant to work together — and why most frustration shows up downstream from skipped fundamentals.
For those who want to go deeper into discussion and application, we continue the conversation inside GHL Business Launch on Kollab, our private companion community, https:gokollab.com/ghl-business-launch-2.

Until then, we’ll be live again next Monday on Facebook with the next session in the series

00:00 Confusion feels like motion. Clarity creates progress.
04:53 Why Sequence Matters in Marketing Systems
07:51 Orientation to the 9-Point Marketing Plan
22:35 What the 9-Point Marketing Plan is
27:49 What the 9-Point Marketing Plan is NOT
35:55 Why People Skip Steps
43:37 Slow down to think through your sales system