Il Makiage - Social Ad Iterations

Описание: Il Makiage is a tech-driven beauty brand known for high-coverage foundations, bold color cosmetics, and a data-led approach to personalized shade matching and product recommendations. These social-first ads were crafted specifically for platforms like Meta, Instagram, TikTok, and YouTube Shorts, with a focus on thumb-stopping hooks, dramatic before/after transformations, and mobile-first storytelling that highlights coverage, finish, and shade accuracy.

Each concept followed a structured A/B testing and iteration process: variations in hooks, pacing, CTAs, creative angles (shade match, coverage, wear-test, social proof), and on-screen overlays were launched to targeted audience segments; performance metrics such as thumb-stop rate, hold rate, CTR, and conversion were closely monitored; winning creatives were scaled, while insights from underperforming variations informed the next round of hypotheses and tests. This data-driven, iteration-based approach reflects the best methodology for building high-performing paid social and organic campaigns.

Production involved end-to-end social content creation and post-production:
Footage combined iPhone remote shoots and set-based DSLR productions
Visual design and static elements created and refined in Adobe Photoshop
Edit assembly, pacing, and short-form narrative structure in Adobe Premiere Pro
Audio mixing for clarity, impact, and platform-appropriate loudness
After Effects motion graphics for on-screen text, offer and result callouts, and branded transitions optimized for social feeds
Produced & Edited by Marc-Ivan O’Gorman.