59 - The Relationship-First GTM Strategy for Startups
Автор: Dr. Jim
Загружено: 2026-02-13
Просмотров: 0
Описание:
#podcast #podcasting #podcaster #podcasts #cascadingleadership #leftinexile #beforeproductmarketfit #content #sales #marketing #startups #founder #founderledsales #b2bmarketing #b2bsales #b2btech
About the Host
Dr. Jim is a go-to-market strategist and founder advocate who helps early-stage teams build traction through relationship-first, buyer-centric strategies instead of outdated outbound playbooks.
Episode Summary
Early-stage founders are unknowingly killing their own pipeline.
You’re sending outbound. You’re testing messaging. You’re validating problems. And nobody is responding.
In this episode, I break down the two biggest mistakes early-stage founders make when trying to generate traction — and how a simple shift in approach can dramatically increase the number of conversations you’re having in-market.
If you want traction, you need conversations. And if you want conversations, you need to give people a reason to talk to you.
Episode Chapters
00:00:00 – The Two Mistakes Killing Founder Conversations
00:00:49 – Why Nobody Is Responding to Your Outbound
00:01:18 – Shift From Problem Validation to Content Collaboration
00:02:08 – Remove Friction From Booking Conversations
Links:
Website: www.cascadingleadership.com
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