The Medium is the Message: Live Reading Marshall McLuhan

Описание: In this video, Samsara Media delves into Marshall McLuhan's groundbreaking concept that "the medium is the message" by reading the chapter of the same name in his seminal book "Understanding Media."

I provide a live and in-depth reading of the first chapter, pausing to offer commentary and insights into McLuhan's ideas and their relevance to modern technology and society. This exploration covers how mediums themselves, not their content, fundamentally alter human interaction and perception, drawing connections to various technological advancements and their impact on social structures.

This live reading video is the next installment in an ongoing series in preparation for the 'Critical Bureaucratic Studies' course I'm planning to launch during late summer 2025. If you're interested, please fill out this form to be included in any email updates: https://tally.so/r/nGX9VQ

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00:00 Introduction to the Series
00:56 The Medium is the Message
01:33 McLuhan's Connection to Foucault
03:19 Technology as an Extension of Ourselves
04:19 Automation vs. Mechanization
07:12 Electric Light as Pure Information
07:30 The Content of Any Medium
11:26 Electric Light and Human Association
12:32 The Role of Media in Society
14:28 The Impact of Media on Perception
17:43 The Influence of Print Culture
33:47 The Electric Age and Rationality
35:22 The Effects of Media on Tribal Societies
45:22 The Role of Money as Media
56:50 Conclusion and Future Directions