Marketing 101 for Startups: Token Launches, Memes, Reaching Devs & More

Описание: A candid look at what works — and what doesn’t — when it comes to building reputation and community, attracting developers, hiring teams, launching tokens, raising founder profiles, and more on this episode of web3 with a16z crypto, featuring marketing leaders from Aztec, Optimism and a16z crypto.

Our experts are:
... Amanda Tyler, who was most recently Head of Marketing at the Optimism Foundation (and was formerly at Polygon, Coinbase, and Google);
... Claire Kart, Chief Marketing Officer at Aztec (who previously was at Risc Zero and SoFi);
... in conversation with Kim Milosevich, CMO at a16z crypto (who was formerly VP of Comms at Coinbase, and who has spent decades in tech at a16z, Skype, Yahoo, and elsewhere).

Topics covered:
Why marketing in crypto is different from traditional tech
Building credibility without “shilling”
Developer relations: where they fit, how to empower them
Token launch strategy (and why it’s just the beginning)
How to build community from 0 to 1 (literally)
Founder comms: how to not be cringe
Events, memes, Discords, docs — and everything in between

Timestamps:
0:00 Introduction
1:41 The Role of Marketers
4:52 Tech Marketing vs. Crypto Marketing
6:34 Understanding the Core Audience
10:56 Marketing for Ethereum and Layer 2 Projects
16:09 The Role of Community Managers and Developer Relations
25:21 Token Launch Strategies
34:42 Building Founders' Profiles (Without Being Cringe)
38:53 How to Support Founders
40:55 When to Hire
43:05 Consultants vs. Agencies
46:08 Structuring a Marketing Team
48:27 Finding and Hiring Talent
50:36 Building an Editorial Content Operation
53:39 International Marketing Strategies
56:41 The Role of Events
1:01:48 Memes and Crypto Culture
1:04:57 Conclusion

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#marketing #communitybuilding #crypto

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As a reminder, none of the content should be taken as investment, business, legal, or tax advice; please see a16z.com/disclosures for more important information, including a link to a list of our investments.