Why “Easy SEO” Beats Fancy SEO (And Always Has)

Описание: E914: Cody See joins the show.

We break down why simple, fundamentals-driven SEO consistently outperforms complicated, “advanced” tactics - and why that’s been true for over a decade.

We talk through real-world experience running affiliate sites, agencies, and client campaigns, and explain why most SEO failures come from overengineering, ego, or chasing shortcuts instead of focusing on what actually converts.

This is a practical, honest conversation about how SEO works today.

Topics covered:
Why “easy SEO” isn’t lazy SEO - and why it works
The difference between ranking for ego vs ranking for revenue
How picking the right keywords matters more than advanced tactics
Bottom-of-funnel keywords vs high-volume vanity keywords
Why link building isn’t always necessary to rank
White hat SEO vs risky shortcuts and why shortcuts usually fail
How SEO results are often faster today than they were years ago
What changed about Google’s “sandbox” (and why it barely exists now)
Real examples of backlinks that actually moved rankings
Why referral traffic matters more than links alone
How simple SEO scales better for agencies and niche businesses
Why most people overestimate the value of technical complexity

We also discuss:
How AI-generated content is eroding traditional trust signals
Why authority is shifting back to reputation and real relationships
How outreach, PR, and networking have changed post-AI
Why being direct and human now beats polished outreach
How automation can support SEO without replacing judgment

CMS & platform discussion:
Wix Studio vs WordPress from an SEO perspective
What Wix has improved - and where it still falls short
SEO features that matter and ones that don’t
Why starting with clean fundamentals saves problems later

This episode is for:
SEOs who are tired of overcomplicated advice
Agency owners who want repeatable results
Builders starting new sites who want clarity instead of noise
Anyone who wants SEO to support a real business, not just rankings

⭐️ Cody See on LinkedIn -   / iamcodysee  
⭐️ The Agency Growth Podcast - https://www.agencygrowthpod.com
⭐️ The Agency After Hours Discord -   / discord  
⭐️ Cody’s podcast interview with Wix Studio - https://www.agencygrowthpod.com/episo...

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Catching Up and Personal Updates
00:31 Launching a New Website on Wix
00:50 Discussing Wix's SEO Challenges
01:00 Cody’s Podcast Interview with Wix's Head of Partnerships
03:39 SEO Strategies and Techniques
15:18 The Importance of Keyword Selection
19:11 Personal SEO Journey and Experiences
22:51 Building and Scaling an SEO Agency
24:54 Niche SEO Success Stories
27:35 Exploring PPC and Local Service Ads
36:40 The Future of AI in SEO and Networking
38:26 Challenges in Modern Communication
38:59 AI's Impact on Outreach
40:00 Trust Signals in Networking
41:27 Dealing with AI-Generated Messages
43:34 Effective Outreach Strategies
44:59 Understanding Your Audience
47:11 SEO and Website Platforms
48:10 Wix vs. WordPress: A Detailed Comparison
54:23 Automating SEO Tasks
58:24 Wix Studio's SEO Challenges
01:13:28 Final Thoughts and Contact Information

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #digitalmarketing #wixstudio