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Red Bull: The Power of an Owned Media Strategy
Автор: The Gathering Festival Official
Загружено: 2014-08-01
Просмотров: 27699
Описание:
Red Bull has created an owend media strategy by listening to consumers to identify their needs and create unique marketing strategy to build their customer engagement and word of mouth. Red bull uses event marketing, communication positioning, consumer data collecting and influential leader programs to connect the brand and product together, hence the tagline of 'Red Bull Gives You Wings'.
Learn more about The Gathering at www.cultgathering.com
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