Nurse Entrepreneurship: Build Your Niche, Speak to the Right Customer, and Choose the Business Mo...

Описание: Episode: Nurse Entrepreneurship, Niches, and Speaking to the Right Customer



Host: Tina Baxter | Experts in Nursing. Experts in Business



 



In this Leadership Conversation, Tina Baxter breaks down what nurse entrepreneurship really looks like when it’s done with clarity, focus, and intention. This episode is designed for nurses who are tired of trying to speak to everyone—and are ready to build a business that attracts the right customers.



 



We begin by reframing entrepreneurship as a leadership decision, not a hustle mindset. Nurse entrepreneurs don’t need more platforms or more followers—they need alignment. That alignment starts with choosing a niche based on a real problem, a specific group, and a clear stage of need.



 



Tina explains how to develop your niche audience by focusing on problems instead of titles, and how to define a marketing avatar that guides your messaging. When you speak to one nurse clearly, the right audience listens.



 



The episode also covers how to choose a business model that works for you and your customers. From coaching and education to speaking and memberships, the right model supports your energy, schedule, and strengths—without burnout.



 



Listeners leave with actionable steps they can take immediately, including writing a clear niche statement, auditing their messaging, and validating ideas before building.



 



To go deeper, join The Nurse Shark Academy for education, mentorship, and strategic support. Visit www.thenursesharkacademy.biz to sign up and explore upcoming workshops, masterclasses, and live events on the website calendar. Get a complimentary copy of the Niche Selection Action Guide using the promo code ACTION at https://www.thenursesharkacademy.biz/....



The Nurse Shark Academy Show is looking for nurse entrepreneurs, innovators, and business leaders to guest on the show. If you have always been curious about how to be an effective podcast guest, sign up for our webinar at www.thenursesharkacademy.biz (http://www.thenursesharkacademy.biz) .



About your host



Tina M. Baxter is an advanced practice registered nurse and a board certified gerontological nurse practitioner through the American Nurse Credentialing Center (ANCC), who resides in Anderson, Indiana. Mrs. Baxter has been a registered nurse for over twenty years and a nurse practitioner for 17 years in the areas of mental health, gerontology, and health education. She is the owner of Baxter Professional Services, LLC, a consulting firm which provides legal nurse consulting services for attorneys and insurance professionals; wellness and chronic disease management coaching; and customized educational and operational resources to healthcare organizations. Mrs. Baxter teaches stress management strategies to clients of all ages and offers virtual as well as online classes. She is listed as an Alignable Local Businessperson of the Year in 2022, 2023, 2024 and 2025. She is the founder of The Nurse Shark Academy® where she coaches nurses to launch and scale their businesses. She is the host of The Nurse Shark Academy Show© which interviews and spotlights nurse business owners and leaders in healthcare. She is a public speaker and has spoken on numerous topics on a national level. She is a contributor to articles on electronic and print media such as Entrepreneur.com, The Minority Nurse, LinkedIn, as well as a guest on numerous podcasts.



To reach your host, https://hihello.me/p/30801bee-4180-44....