I Toured Detroit's Most Iconic Chip Factory — Here's What I Found

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We got a rare private tour inside Better Made Snack Foods — Detroit's iconic chip company that's been frying since 1930.

In this video, we go behind the scenes to see exactly how a raw Michigan potato becomes a finished bag of chips in under 7 minutes. From hydraulic trailer dumps to X-ray quality control to their surprisingly green sustainability practices (yes, they sell potato starch to a Lansing vodka maker), this is a full look at one of Michigan's most beloved food brands.

🥔 FUN FACTS FROM THE TOUR:
→ Michigan is the #1 state for chipping potatoes
→ 1 in 4 bags of chips sold in the U.S. uses Michigan potatoes
→ Better Made uses 95% Michigan-grown potatoes
→ The facility has grown from 5,000 sq ft to 250,000 sq ft
→ They're a union shop and one of Detroit's top-paying non-automotive employers
→ Their brand new "All Dressed Up" flavor just launched!

📍 Better Made Snack Foods | Detroit, MI (est. 1930)
🌐 https://bettermadesnackfoods.com

If Better Made chips aren't sold in stores near you, you can buy them and support our work by following these links:
-New All Dressed Up Potato Chips: https://amzn.to/4saNVZO
-Rainbow Dark Potato Chips: https://amzn.to/4bj6CTO
-Single-flavor snack-sized bags: https://amzn.to/3P5DE2q
-Snack-sized variety pack: https://amzn.to/3NndIyK

TIMESTAMPS:
1:12 Background of who we talked to and what sets Better Made apart
2:35 How Better Made Snack Foods keeps it local
3:40 Why Michigan is more potato than Idaho
4:48 We ask Phil Gusmano, the VP of Purchasing, about Rainbow Dark Chips
6:35 How dark potato chips got a bad name
7:48 We show off the new Better Made All-Dressed Up Potato Chips
8:50 James invents barbecue popcorn (patent pending)
10:02 How Better Made Snack Foods limits waste
11:44 The spuds are cleaned and prepared for slicing
13:50 The potato chips are taken to the packaging on a conveyor belt

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