Home C-Suite Home – Myth #5: B2B Data Is Nothing Like B2C Data

Описание: In this final episode of our BusinessCore Myth Busters Series, Curtis Marshall details why B2B marketing data can now be used for creative and personalized targeting for key prospects. In fact, using AnalyticsIQ’s proprietary BusinessCore dataset allows marketers to understand what motivates a decision maker at home and at work, offering a holistic view of the individual professional.