Win Hearts Like Kurt Geiger, With Human Experiences Over Huge Campaigns

Описание: A giant bag becomes a selfie magnet. A hyperlocal corner shop pop-up turns into brand gold. And the experience-led approach proves it’s not just about reach, it’s about resonance.

Recorded live at the Brand Advocacy Summit: London, this is the second instalment of four exclusives from the day.

This time, Verity & Paul are joined by Pascale Montaner (Vice President of Global Marketing @ Kurt Geiger) and Louisa O’Connor (Managing Director @ Seen Presents) to unpack why experience-led strategy is the gold standard of 2025.

What You’ll Learn:

📍 Why We Demand IRL Connection & What Brands Must Deliver.

👜 How Kurt Geiger Transformed Stores Into Storytelling Spaces.

🎨 How Multi-Sensory Brand Worlds Drive Long-Term Loyalty.

🤳 Customers Over Celebs? The Shift Towards Authentic Brand Advocacy.

🎯 Why Experience Is a Strategy, Not a Side-Project.

If you're still treating experience as a nice-to-have, this episode will change your approach.

🔗 Subscribe for weekly episodes:    / @buildingbrandadvocacy  
🔗 Connect with Pascale & Louisa:   / pascale-montaner-3704a15   |   / louisa-o-connor-36773919  
🔗 Catch up on more episodes:    • Building Brand Advocacy Podcast  

Chapters
00:00 – Why Brand Experience Is the Strategy Now
02:39 – Loneliness, Digital Overload & the Rise of IRL Belonging
04:59 – From Elitism to Inclusion: Democratising Brand Events
07:17 – Trust, TikTok & the Rise of the Authentic Ambassador
09:12 – Building Sensory-First Experiences That Convert
11:05 – Turning Retail Into Storytelling: Inside Kurt Geiger’s Flagship Strategy
15:04 – Pop-Ups, Scale & Global Adaptation on a Budget
18:45 – Using Social to Amplify (Not Replace) Experience
20:14 – How to Make Your Digital Brand Tangible
22:08 – The Biggest Mistake Brands Make With Experiences
23:43 – Why Local Beats Luxury: Cultural Relevance Over Budget
25:20 – Getting Buy-In: How to Prove the ROI of Experience
28:50 – What Brands Overlook When Designing for Emotion
30:17 – When Experience Goes Wrong (& What to Do About It)
31:46 – The Role of AI in Accessibility & Personalisation

This episode comes to you in partnership with Seen Presents; a global agency creating culturally resonant brand experiences & experiential campaigns. Designed to deliver impact, innovation, and lasting brand fame.

Learn more about the magic they’re making here: https://www.seenpresents.com/

💬 How are you building brand experiences that actually move people; beyond scrolling on a screen? Drop your thoughts in the comments.

#BrandAdvocacy #ExperienceMarketing #IRLMarketing #KurtGeiger #SeenPresents #BuildingBrandAdvocacy