How B2B Enterprises Implement Pricing Innovation to Capture Value

Описание: Successful B2B enterprises use innovative pricing strategies and methods to capture a greater share of the value they create for their customers.

Watch our April webinar, where Frank Frohmann, Business Coach of Pricing and Management Systems at Evonik Industries, focused on upcoming trends and challenges in pricing innovation and provided examples on innovative pricing structures and models based on insights gained from his 20 years of cross-industry experience. He illustrated how pricing strategies focusing on customer value have enabled B2B enterprises to experience sustainable competitive advantage.

Watch How B2B Enterprises Can Use Pricing Innovation to Capture Value to see examples of B2B value-based pricing strategies that were (and were not) properly implemented and learn:
The basic "laws" of pricing that every B2B manager should know
The biggest organizational challenges that prevent pricing excellence
Best practices in value analysis and value capture
Specific company examples of successful and unsuccessful pricing strategies

Learn how forward-thinking B2B enterprises have been able to achieve profit growth and improve customer value by embedding methodologies and behaviors based on value into pricing processes and company culture.

About the Presenter:
Frank Frohmann is a frequent speaker on price management topics and has 20 years of leadership experience in marketing, sales and pricing. Frank is currently a business coach at the German chemicals company Evonik focusing on pricing management. Frank's cross-industry pricing experience includes internal consulting positions at Bosch, Lufthansa Cargo, and Evonik, operative pricing and yield management positions at Lufthansa Passenger Business, as well as and management consulting with Simon-Kucher and Homburg & Partner.