Episode 52: "Film Changes Culture" | Show Her The Money Executive Producer Catherine Gray

Описание: Today's episode explores three ideas that caught my attention:

Film investment isn't always about ROI maximization – Many of Catherine's investors measure success by impact and community, not returns.

Fundraising is a community-driven exercise - "You're not asking for yourself" reframes the entire process as mission-driven rather than personal. This is a powerful shift in perspective that stood out to me.

Connection-making is a superpower - Catherine's emphasis on being a connector as free value creation made me realize how undervalued this skill is, yet how often I see it on display in some of the best people I’ve interacted with.



I explore these ideas and more with Catherine Gray, Executive Producer of Show Her The Money and CEO of She Angel Investors.



Catherine Gray is the Executive Producer of "Show Her the Money," a documentary that has screened in over 200 cities worldwide, and CEO of She Angel Investors, where she's hosted over 400 podcast interviews with female founders and funders. A veteran media entrepreneur, Catherine brings storytelling expertise with thoughtful venture capital strategy to help address the 2% funding gap facing women entrepreneurs.

During our conversation, Catherine shares:

The three-part funding structure for independent film projects including equity, fiscal sponsorship for donations, and corporate partnerships that maximize capital efficiency.

A practical approach to film investment evaluation that prioritizes cultural impact and community building over traditional ROI metrics for media opportunities.

The connector superpower methodology explaining how successful entrepreneurs build value through relationship-building that costs nothing but generates significant returns.



What We Cover:

00:00 Introduction

01:46 Catherine's Exciting Projects

02:22 Success of Show Her The Money Book

04:49 Film Festivals and Audience Reactions

06:51 The Moviement: A Global Tour

08:27 The Importance of Venture Capital

11:33 Catherine's Investment Strategy

15:36 From Angel Investing to Venture Capital

18:35 Raising Funds for Films

22:55 The Impact of Investing in Media

28:51 Traits of Successful Entrepreneurs

Listen now on Apple Podcasts, Spotify, YouTube, and more.

Connect with Catherine

LinkedIn:   / catherinelgray  

Connect with Andrew

Newsletter: https://thediligentobserver.com/

X:   / akazlow  

LinkedIn:   / andrewkazlow  

Book: https://angelops.pitchfact.com/

Website: https://pitchfact.com/

Stuff We Reference

She Angel Investors: https://www.sheangelinvestors.com/

Show Her The Money: https://showherthemoneymovie.com/

Ky Dickens: https://www.kydickens.com/

Dr. Silvia Mah: https://www.buzzsprout.com/2459970/ep...

Marcia Dawood: https://www.buzzsprout.com/2459970/ep...

Mel Robbins:   / melrobbins  

Andrea Quinn:   / theandreaquinn  

From The Heart Productions: https://fromtheheartproductions.com/d...

Fund Women – Save The World:    • Fund Women-Save the World | Catherine Gray...  

Millennials Are Killing Musicals: https://www.millennialsarekillingmusi...

Emily Ventures: https://emilyventures.com/

Stella Foundation: https://stella.co/

The Angel Next Door: https://www.marciadawood.com/

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All opinions expressed are personal and may not reflect the views of the individual’s organization or of The Diligent Observer. Not investment advice.