Buggati making loss.

Описание: Title: Buggati making loss.

Discription:
"The world’s most expensive car company — and every car it sells is at a loss. Yet, it keeps selling them. Why?"To build a Bugatti Veyron, Volkswagen spent $2.5 million, but sold it for only $1.5 million — a huge $1 million loss per car.
But this loss was actually part of a smart business strategy.First, the Halo Effect:
By creating the fastest and most luxurious car in the world, Volkswagen built a premium image for the entire group.Second, Loss as Investment:
The Bugatti brand helps make Audi and Porsche look more premium — boosting their sales and profits.So sometimes, selling at a loss isn’t failure. It’s smart marketing.

#businessstorycraft #youtubeshorts #marketingstrategy #casestudy #buggati #volkswagen

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