Why Research is Crucial in Web Design Projects | Strategy & Insights | Sanjana | EverythingDesign

Описание: Research in web design projects is more than a step—it’s the foundation. From competitor benchmarking to cross-industry insights, research shapes your project strategy, messaging, and customer experience.

In this video, Sanjana, Lead Designer at Everything Design, explains why in-depth research (both primary and secondary) is critical for creating strategic narratives, unique copywriting, and effective positioning in website design. Whether it’s understanding competitors, learning from other industries, or uncovering customer needs, research ensures your project is aligned with goals and backed with real insights.

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