Audience Analysis for Instructional Design

Описание: Are you treating audience analysis as an item on a checklist to be ticked off by filling up Learner Persona and Empathy map templates? If so, you may miss uncovering the critical input that you ought to derive from completing this task, which is identifying prior knowledge of the learner, and any constraints that the learner may be facing. Why is it necessary to ascertain these? In this episode, we explain the purpose of audience analysis in instructional design, the key points that must be ascertained through this activity and why it is critical to designing effective and engaging learning.
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Timestamps:
0:00 - Introduction
0:31 – Do I know my learner?
1:19 – Why do we conduct audience analysis?
2:31 – Zone of proximal development
2:59 – Meaningful learning
3:27 – Mitigating learner constraints
3:42 – Example

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