Why Your Search Strategy Needs to Change Right Now 🚨 AI, Data & the Future | The Daily Download CES
Автор: Digitas
Загружено: 2026-01-08
Просмотров: 180
Описание:
Search as you know it is over. In this episode of The Daily Download at CES, Liane Nadeau (Chief Investment Officer, Digitas) hosts Corey Kahn (SVP of Search, Digitas) and Yolanda Lam (Global Head of Agency Development, Microsoft) to explain what's replacing it.
The conversation covers the shift to AI-powered, predictive experiences, the importance of first-party data quality, and how Microsoft and Epsilon are bringing third-party audience data into search for the first time. They also tackle responsible AI, breaking down organizational silos, and measuring search performance beyond clicks.
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Guests:
Yolanda Lam, Global Head of Agency Development, Microsoft
Corey Kahn, SVP of Search, Digitas
Liane Nadeau, Chief Investment Officer, Digitas
#CES2026 #SearchMarketing #Microsoft #Digitas #AITrends #NetworkedExperiences
TIMESTAMPS:
0:37 The fundamental shift in how search works in 2026
2:45 First-party data and intent signals: The new search essentials
4:20 Microsoft and Epsilon's game-changing partnership
6:15 Responsible AI and maintaining consumer trust
8:30 How to make your brand AI-ready
11:00 Rethinking search measurement for the AI age
13:45 CES 2026: What's keeping search leaders up at night
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