Oct 1 - Why Calendar Invites are Cool for Ticketmaster
Автор: 31events.com
Загружено: 2025-10-01
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Example for Ticketmaster using a Calendar Invite Rough total: $22M + $15M + $15M + $10M + $12M + $5M = $79M/year, and that’s with conservative levers, without touching face value ticket revenue.
The punchline: moving the ticket from “an email artifact” to the calendar (commitment) surface creates multipliers: more butts-in-seats × higher per-cap × fewer support touches × lower fraud × smoother ops.
Ticketmaster could leverage the phone's Geolocation capabilities:
Absolutely—geo can make the invite feel alive on a phone, and the “hot/cold” metaphor is a perfect mental model. Here’s how to turn the calendar ticket into a lightweight, high-trust wayfinding and engagement channel—no heavy app required.
Make the Calendar Invite Location-Aware
What it unlocks (real, useful moments)
Arrivals: “You’re 6 minutes from Gate B. Gate A is congested; B is clear.”
Parking: “You’re closest to the Lot C entrance; scan will open the correct lane.”
Seat finding (indoor): “Section 128 → Row H → Seat 12. You’re warm… hot… you’re here.”
Concessions & merch: “Nearest mobile-order pickup is 90 ft away; estimated wait 3 minutes.”
Safety & ops: “Weather delay—shelter nearest concourse 40 ft behind you.”
Egress smoothing: “Use Ramp 3 for fastest exit; rideshare pickup moved 200 ft east.”
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