The #1 Skill In Media Buying Right Now

Описание: There once was a time when being a great media buyer was all about the ability to allocate budget, target customers effectively, and analyze & optimize the performance of each ad in the account.

Those days are behind us. Which raises a question: what do media buyers even do anymore?

Well, they still do a lot, and Andrew maintains that media buying is actually harder now than it has ever been.

In this episode, Andrew explains the foundation of great media buying today by highlighting the #1 skill from which all other skills flow.

EPISODES REFERENCED IN THIS SHOW
"The Definitive Case For Cost Controls"
Apple: https://apple.co/3X4XlXP
Spotify: https://spoti.fi/46c3i9Q

"4 Media Buying Rules Most People Get Wrong On Meta"
Apple: https://apple.co/43E0bWo
Spotify: https://spoti.fi/3quAJDZ

FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠www.twitter.com/andrewjfaris
Email Andrew: [email protected]
Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC
Music Intro: "⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠" by The Devious Means:    • Tell Me Mama - The Devious Means  
Outro: "⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠" by The Devious Means:    • Rusty Little Scissors