Loyalty Talks - Episode 3 - Henry Christian, GM of coalition loyalty program "PLUS!" - Aug20

Описание: Another inspiring loyalty talk with my friend, loyalty expert and GM of Singapore's NTUC loyalty program "PLUS!".

Main ideas from our talk are:
"Loyalty is the final outcome that you want to get from your customers for your business."
"No matter what loyalty cannot make you walk on water or change water to wine... You need to get your strategy right first and use loyalty to amplify."
"You build your vision and see what loyalty can do for you."
"Loyalty has to be simple, community based and emotional "

Here are the subjects we covered:
4:05 = Who are you Henry?
10:00 = Open loop coalition loyalty programs Vs Close loop
11:21 = What is loyalty for you?
14:30 = How to create a customer focused organisation?
16:50 = How to make a loyalty program right?
18:40 = Does every business need a loyalty program?
21:38 = What technology can do for loyalty?
28:21 = What is the future of loyalty?

I give the example of Simon Sinek's example and here is the video :    • Simon Sinek  - Circle of Safety/Trust   (N...  

I hope you will enjoy these talks... If yes, please subscribe to my channel, like and share the videos.

Thank you for watching.