What Does it Take to Sell American Single Malt Whiskey to the World?
Автор: Edinburgh Whisky Academy
Загружено: 2025-01-21
Просмотров: 531
Описание:
From defining the category to engaging consumers, this discussion delves into what it truly takes to sell American Single Malt Whiskey to the world. Whether you’re a whiskey enthusiast or part of the industry, this video is a must-watch.
This insightful discussion features some of the industry’s leading voices: Steve Hawley (President, American Single Malt Whiskey Commission), Tyler Pederson (Master Distiller, Westland Distillery), Jared Himstedt (Head Distiller, Balcones Distilling) and Murphy Quint (Master Distiller, Cedar Ridge Distillery).
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