GTM: Get The Money® [LIVE] w/ Andy Dé

Описание: If you're a CEO or executive leader who knows AI matters but isn't sure your company is doing it right, this episode is for you.

In Episode 10 of GTM: Get The Money® [LIVE], host Chris sits down with Andy Dé, 3x Chief Marketing Officer, fractional Go-to-Market strategist, and AI evangelist who has generated $1.8B in sales revenue and $7.3B in sales pipeline across his career.

The conversation cuts through the noise on one of the biggest questions executives are wrestling with right now:

How do you actually turn AI into revenue, without the chaos?

Andy introduces the So What Method, a five-question framework that separates companies building real AI value from those just chasing tools:

Why does this problem exist?

Who does it impact?

What does solving it look like?

How do you build it?

So what? What is the measurable outcome and ROI?

This framework alone is worth the watch.

What you'll learn in this episode:

→ The difference between Generative AI and Agentic AI, and why it changes your revenue strategy

→ What shadow AI is, why it's already happening inside your company, and what to do about it

→ How to build an AI Center of Excellence that actually governs and scales AI across your organization

→ Real cost savings executives are seeing right now (BDR teams, radiology, operations)

→ Why chasing AI tools is the fastest way to stall your AI strategy, and what to focus on instead

→ How to prioritize AI use cases that are aligned to your company's goals, not just the latest trend

Real numbers from the episode:

→ AI SDR agent: $4K vs. $240K for two external BDRs, $215K in annual savings

→ AI-assisted radiology: $400K vs. $2M for five radiologists, $1.6M in savings with faster, more accurate outcomes

If your board is asking about AI. If your team is using tools you didn't approve. If you're not sure whether your AI investment is actually moving the needle, start here.

🎙️ GTM: Get The Money® [LIVE]

Helping executives and founders solve revenue problems, and make an impact doing it.

Follow Andy Dé: http://andyday.com | LinkedIn: Andy Dé

New episodes every Thursday.

#AI #ArtificialIntelligence #AgenticAI #CEOLeadership #GoToMarket #AIStrategy #RevenueGrowth #ExecutiveLeadership #GTM #Podcast #AITransformation #BusinessGrowth #CMO #Leadership