The #1 Reason Profitable Businesses Fail

Описание: Most business owners think cash flow problems mean they’re not profitable. That’s not what actually causes businesses to fail.

In this video, we break down what we see every year when companies head into a new year thinking they’re “doing well” — and then get blindsided by cash shortages, missed payroll, or unexpected tax bills. We walk through why profitable businesses still run out of cash, the three timing gaps that quietly hurt even healthy companies, and the exact cash forecasting strategy CFOs use to stay ahead of problems before they hit.

What most people miss is that your P&L is not a cash management tool. It’s a history lesson. Meanwhile, payroll, taxes, and debt don’t care what your revenue says — they care about timing. Businesses that understand this don’t panic when growth accelerates. They plan for it.

If you’re heading into 2026 still relying on your P&L to tell you how healthy your business is, this breakdown shows where the real risk is hiding — and how to fix it before it becomes a crisis.

You’ll learn:
• Why profitable businesses still bounce payroll checks
• The three timing traps that drain cash even when revenue is strong
• Why accounts receivable can quietly bankrupt growing companies
• How tax payments sabotage cash flow if you don’t plan ahead
• Why debt payments don’t show up where you think they do
• The CFO cash forecasting method that keeps businesses solvent

Chapter Timestamps
00:00 Why Profitable Businesses Still Run Out of Cash
00:55 The Cash Flow Myth Most Owners Believe
01:45 Timing Trap #1: The AR Black Hole
03:15 Timing Trap #2: The Tax Torpedo
04:45 Timing Trap #3: The Debt Service Blind Spot
06:10 Why Your Accountant Isn’t Managing Cash
07:10 The CFO Cash Forecast That Changes Everything
08:35 How to Head Into 2026 Without a Cash Crisis
09:10 Final Take & Subscribe

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About Proseer
We help growth-focused businesses turn financial data into strategy. Through proactive tax planning, accounting, and fractional CFO support, we give founders clarity, control, and cash flow — without the cost of a full-time finance team.